Smith x Union has worked with clients from around the world providing a fresh perspective to entertainment and advertising. Smith + Union was cultivated in North Carolina over fifteen years ago and then migrated west to spend the last twelve years in California. We work with the world’s finest photographers and scouts to seek out the elusive talents and locations of the everyday, discovering those unique of-the-moment personalities who fit your brand with both style and flare. We believe in the power of authenticity in the real world, the pure of play in a natural environment, and the marriage of a rebellious process with proven results.