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PROJECTS
PRODUCTION. CASTING. DESSERT FIRST
We believe in the power of authenticity in the real world, the pure of play in a natural environment, and the marriage of a rebellious process with proven results.
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Lululemon
Sally Field
Asics
Asics Cumulus campaign in Los Angeles is a dynamic project that delivered visually stunning and memorable storytelling that perfectly aligns with Asics’ brand vision and performance ethos.
Coca-Cola I Zelman Studios
Smith and Union proudly presents our collaboration with Coca-Cola on the vibrant Coca-Cola I Zelman Studios ad campaign, where we captured the wow in every frame. This project exemplifies our commitment to crafting unforgettable content that brings brands to life.
People Magazine I Sexiest Man Alive
Bose
Square Up Shoppables I DIWANG VALDEZ
Vita Coco
People Magazing I Sexiest Man Alive
Kashi Go
At SxU, we proudly showcase our recent collaboration with Kashi Go Cereal to leverage the brand’s commitment to wholesome, convenient nutrition. Our creative partnerships delivered captivating content that brings the new Kashi Go to life.
Brand Usa
Brand USA, an inspiring tourism campaign celebrating the diverse beauty and vibrant spirit of the United States of America. Partnering with Justin Keena, we captured unforgettable visuals that truly bring the essence of America’s iconic destinations to life.
Visit Carlsbad
Discover the vibrant charm of Carlsbad, CA through SxU's latest project, Visit Carlsbad, where we capture the wow of this coastal gem’s stunning beaches, exciting attractions, and unforgettable experiences. As a production company passionate about showcasing the best, we bring Carlsbad’s tourism to life with breathtaking visuals created by Embry Rucker.
QualComm DITL
We're thrilled to showcase our latest project, the dynamic Ad Campaign created for QualComm, the undisputed leader in technology. Combining cutting-edge creativity with high-impact storytelling, this campaign perfectly captures the innovative spirit that drives both QualComm and our agency’s commitment to delivering unforgettable content.
JBL
Vuori I Fall23
Vuori I SP24
Vuori I SP23
Square Up I Ryan Schude
Square Up I Landon McMahon
At SxU, we’re excited to showcase our one of many collaborations over the past 10 years with Square Payments, seamlessly blending innovative payment solutions with captivating visual storytelling. This project exemplifies our passion for delivering wow-worthy content that drives engagement and elevates brands through cutting-edge creativity.
Dole
Our recent collaboration on the Dole Rebranding project, where our team helped refresh a beloved global brand’s identity. Leveraging our partnerships with Genya Oneil, we delivered striking, high-quality visuals that capture the essence of Dole’s renewed vision and market presence.
AMEX x TacoTime
AMEX x Dunkin Donuts
We're thrilled to showcase the dynamic collaboration between American Express and Dunkin Donuts, brought to life through stunning visuals and engaging storytelling. This project perfectly captures our passion for creating unforgettable content that drives brand excitement and connection.
Coca-Cola Ad Campaign
A series of images showcasing Coca-Cola branding and NASCAR drivers, along with various promotional activities such as grabbing bottles from ice and race car driver drinking Coca-Cola.
No egos. No preservatives.
WE EMBODY CLEVER PRAGMATISM
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