Behind the Scenes: Producing the Coca-Cola Campaign with Zelman Studios

The Challenge

Iconic brands like Coca-Cola carry decades of visual history. The goal wasn't to reinvent that  — it was to find a fresh angle that still felt unmistakably Coke.

On Set

Production spanned three cities — Atlanta, San Diego, and Charlotte — each bringing its own energy and backdrop to the campaign. Rather than relying solely on professional talent, we street cast real people in each city, capturing authentic faces and genuine moments that no casting call could fully replicate. That mix of real talent and real locations gave the campaign the grounded, human feel Coca-Cola was after.

The Result

A campaign that brought vibrant, unforgettable content to a brand everyone already loves — proof that even the most established names benefit from a collaborative, story-first production approach.

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