Coca-Cola × Smith and Union — Commercial Photo Production in San Diego & Atlanta

Coca-Cola × Smith and Union

Location: San Diego, CA / Atlanta, GA Photographer: Bil Zelman (Zelman Studios) Services: Photo Production

The Brief

Coca-Cola partnered with Smith and Union and Zelman Studios to create commercial photography that captured the energy and instantly recognizable spirit of the brand — imagery striking enough to stand on its own across a major ad campaign.

The Approach

Smith and Union managed production across two locations, San Diego and Atlanta, coordinating with photographer Bil Zelman to deliver a consistent visual style across both shoot days. The team handled the full production logistics — locations, talent, and setup — so the creative direction could focus on capturing bold, high-impact stills true to Coca-Cola's brand identity.

The Result

The collaboration delivered a set of campaign-ready stills for Coca-Cola, produced across two markets and unified under a single creative vision. The final images reflect Smith and Union's ability to execute polished, brand-defining photography at scale.